2003 marked a change in the club's identity; on February 12, the Rapids officially introduced the club's new colors and uniforms, eliminating green as the primary color for the first time since 1996. At a downtown fashion show, the club's new black and blue striped home kit, all white road kit, and all black third kit were introduced to the fans and media, and Atletica replaced Kappa as the Rapids' offical uniform supplier.
The Colorado Rapids' 2003 season was a roller coaster affair full of a series of highs and lows. Despite going undefeated in the preseason, the Rapids struggled in the first third of the season, rolling up a 162 to open the season.
But a 41 win over New England on June 14 in which the Rapids equaled their goal output from the previous nine matches, served as a precursor for the club’s hot summer to come. In a 13 game run between July 4 and October 1, the Rapids compiled a 913 record to move from last place in the Western Conference to second, and in turn become the second team in the league to qualify for the MLS Pl ayoffs. Keying that run were the play of midfielder Mark Chung and forward John Spencer. Spencer, the Rapids' team captain, set a new team record by scoring in six consecutive games and tied his own team record with 14 goals on the season. He finished the season third in MLS with 33 points, was a finalist for Honda MVP and was named to the MLS Pepsi Best XI.
Joining him on the Best XI was Chung, who tied his careerhigh of a year prior wi th 11 goals and was second on the team with 28 points. This was Chung’s second consecutive appearance on the MLS Best XI and it marked the first time in league history that two Rapids had been so honored in the same season.
However, the Rapids once again fell on hard times late in the regular season and into the playoffs. The club was unable to wi n any of its last six regular season matches and was knocked out in the openi ng round of the playoffs by Kansas City on a 31 aggregate score.