Mike Petke Guest-Directs Rapids TV Commercial

COMMERCE CITY CO (ColoradoRapids.com) - The Colorado Rapids announced today that the club has unveiled a special TV commercial that the Rapids' marketing department had offered defender #12 Mike Petke the chance to guest direct.

Petke had originally approached the Rapids front office with the request to put together a TV commercial spot that promotes the Rapids from a player's perspective. The Rapids agreed with his concept and turned over the club's production facilities editing studio and staff to Petke's direction to give him the chance to fashion this TV spot and make his vision a reality.

Petke served as the guest director for this Rapids thematic spot. The Rapids defender oversaw the storyboarding scripting filming and editing of the commercial which focuses on Rapids Team Captain Pablo Mastroeni and his passion for the Rapids and the game of soccer.
Petke also enlisted the help of a friend and partner in New York who works for a company called "Take Out Marketing" for help in scripting the storyboard and also supplying the music track.
"Directing this commercial was extremely exciting and something I've wanted to do for a while now Petke told ColoradoRapids.com. "After being involved for so many years in MLS and being often featured in commercials myself I've gotten to realize what makes a good concept for a commercial. I want to thank the Rapids for listening to my idea and letting me direct it."
"What I wanted to show to the fans was how passionate and how involved a player gets before and during games and what goes through our minds. How you see Pablo in the commercial is reflective of how intense and emotional players get for games. I wanted to invite the fans into his mind and as the commercial says invite them to live our passion with us. "
The Colorado Rapids Front Office was also intrigued by Petke's vision and enthusiasm enough so that they allowed Petke the creative freedom as well as equipment staff and other resources to run the entire production as he saw fit.

"This marks the first time to my knowledge in league history that an MLS player has ever directed a commercial spot for his team and we were excited about giving Mike the chance to take the lead on this project to see what he could accomplish said Kieran Cain Senior Director of Marketing & Entertainment for the Rapids.

"We thought it'd be a great idea for a player who already has an interest in the field of marketing and multimedia to give the public a chance to see a commercial that promotes our team from the way the players want to be perceived. Mike ran with everything from start to finish and the end result I think has a fantastic feel to it."

Petke's Rapids commercial will air for the first time ever during this Saturday’s Rapids home game vs. FC Dallas both in-stadium at Dick's Sporting Goods Park as well as during the live match broadcast on Altitude.

Fans can also view the spot online as well as an exclusive behind-the-scenes special video feature showing Petke in action behind the camera over the course of the filming process exclusively at ColoradoRapids.com in the Rapids Audio/Video section by clicking here!