Rapids Introduce "Kickback Rewards" Program

COMMERCE CITY CO (March 18 2008)- The Colorado Rapids introduced the club’s new "Rapids Kickback Card" rewards program today placing the team as an innovate leader in both the MLS and Colorado marketplaces.

The Rapids Kickback Card rewards program allows the team to reward their most loyal fans with great prizes every time they spend money at Dick’s Sporting Goods Park concessions the box office and Altitude Authentics.

The Rapids Kickback Card is a mini card that that can be placed on a key ring or bag. Card holders will be able to "tap" their mini card at various locations around the stadium to get discounts at the Altitude Authentics Rapids Team Store and show it for special "express" entrances at the stadium gates and at certain concession stands as well as increase their point totals for other rewards.
Kickback card scanner locations at Dick's Sporting Goods Park include:
-Concession stand # 2: Old West BBQ/Fan Fare Concessions
-Concession stand # 3: Bigger Better Dogs
-Concession stand # 4: Coke Food Court East
-Concession stand # 5: Coke Food Court West
-Concession stand # 6: Fan Fare Concessions
-Cantina Bar
-Altitude Authentics Rapids Team Store
Rapids season ticket holders will soon receive a Rapids Kickback Card in the mail and will be able to register their card online. The card color will be Burgundy Blue or Onyx depending on the level of season tickets purchased. Fans will be able to use their Kickback card at the Rapids 2008 season opener versus the Los Angeles Galaxy on Saturday March 29 at 7:30 pm MT.
The only way fans can currently obtain a Kickback Card is by becoming a Rapids Season Ticket Holder. The Colorado Rapids are currently taking reservations for season tickets for the 2008 Rapids season at Dick's Sporting Goods Park. Fans can reserve their seats now and can pick from 3 options of either 18-game 9-game or 5-game packages. For more information and to pick their seat location fans can call the Rapids at (303) 825-GOAL or click here.
Current Rapids season ticket holders can log in and access their Kickback Card account online by clicking here.

"We will always look to enhance our customers' experience here at Dick’s Sporting Goods Park and we believe the Rapids Kickback Card is new technology that will deliver value to our loyal fans said Rapids Managing Director Jeff Plush.

"The Rapids are the first professional sports team in Colorado to use this kind of innovative technology to reward their most loyal fans and we’re thrilled to be kicking off the program with them said Stuart Kiefer Vice President of Loyalty Solutions at First Data the Denver-area company that provides the rewards program platform as well as the contactless technology inside the Rapids Kickback Card.

"We are just getting started with the Rapids Kickback program continued Plush. "As the club incorporates more technology we plan to add more benefits. We are looking at innovations like ticketless entry and loading free points or cash on the card so people can use it as a payment method. In the future the Rapids’ most devoted fans will be able to come to Dick’s Sporting Goods Park carrying nothing but their Kickback Card."

About First Data
First Data Corp. is a leading provider of electronic commerce and payment solutions for businesses worldwide. With operations in 37 countries First Data serves over 5.4 million merchant locations over 2000 card issuers and their customers. We power the global economy by making it easy fast and secure for people and businesses around the world to buy goods and services using virtually any form of payment. The company's portfolio of services and solutions includes merchant transaction processing services; credit debit private-label gift payroll and other prepaid card offerings; fraud protection and authentication solutions; receivables management solutions; electronic check acceptance services through TeleCheck; as well as Internet commerce loyalty and mobile payment solutions. The company's STAR Network offers PIN-secured debit acceptance at 2.1 million ATM and retail locations. For more information visit www.firstdata.com.