Colorado Rapids and Budweiser announce partnership
COMMERCE CITY, Colo. (Monday, July 15, 2013) – The Colorado Rapids announced today that the club has formed a multi-year partnership with Budweiser that includes entitlement to Budweiser Eighteen76, a soccer fans bar and restaurant at the south end of Dick’s Sporting Goods Park. The name Budweiser Eighteen76 references the year 1876, when Budweiser was first brewed in America and is the year Colorado became the 38th state in the Union. Budweiser Eighteen76 replaces the bar called the “Cantina” that had occupied the space since the opening of the Park in 2007.
The new Budweiser Eighteen76 will feature updated decorations, including a soccer fans “scarf wall” where fans are encouraged to donate a scarf from soccer clubs around the world in exchange for a pint of their favorite beverage. The bar will also receive a visit from the Rapids Man of the Match after each home game, with the player signing autographs, taking photos and interacting with fans. A great selection of menu options from burgers and sandwiches to wings and salads are available as well.
“We’re thrilled to team up with Budweiser, especially since this partnership directly benefits our supporters and all Rapids fans,” said Rapids President Tim Hinchey. “Budweiser Eighteen76 will be a unique and authentic gathering place for soccer fans, and gives people a chance to meet Rapids players after games. It’s an honor to welcome a world-class brand like Budweiser, who has shown great passion for soccer, to the Rapids and Dick’s Sporting Goods Park.”
“Budweiser is a long-time supporter of soccer, and we’re excited to join with the Colorado Rapids and help amplify the game day experience for some of their biggest fans,” said Blaise D’Sylva, vice president of media, sports and entertainment marketing, Anheuser-Busch. “The new Budweiser Eighteen76 bar and restaurant will provide the perfect meeting place for fans and players, and we’re looking forward to joining them to toast each Rapids victory with a cold Budweiser.”
Budweiser Eighteen76 will also feature music provided by the Global DJ Academy after matches, with Rapids mascots Edson and Franz mingling with fans and families. The plaza outside Budweiser Eighteen76 will be expanded to include the Budweiser Build-a-Bar (at select games), equipped with televisions, bar stools and taps to better serve Rapids fans. Fans 21 and older can also play Poolball, a game on an oversized pool table with mini soccer balls and combining the rules of pool with your soccer skills.
The updates to Budweiser Eighteen76 will be made over the course of the next several weeks. Eighteen76 will typically open two hours prior to the start of an event.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment.
Budweiser is made at 12 state-of-the-art U.S. breweries using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
About the Colorado Rapids:
Established on October 17, 1995, the Colorado Rapids have achieved success both on and off the field, including the team’s first MLS Cup championship in 2010. A leader in the community, the Rapids participate in many initiatives and causes, raising tens of thousands of dollars annually for Kroenke Sports Charities. The extensive Colorado Rapids Youth Soccer Club also provides opportunities for children to develop as players and people in a challenging, supportive, and safe environment. Based at Dick’s Sporting Goods Park in Commerce City, the Rapids are a part of Kroenke Sports and Entertainment, owned and governed by E. Stanley Kroenke.