This year’s marketing campaign emphasizes our relationship with the state of Colorado. In addition to our new alternate uniforms, which feature the distinctive blue, red and yellow of the Colorado flag, our 2013 marketing campaign is centered on the pride people have in this state. The taglines “State of Mind” and “Colorado For Life” can be seen on billboards and advertisements in the area, and the Colorado flag can be seen on all our uniforms, on our field before the game, and in virtually everything we do.
Earlier this year we took our jerseys on a mini-caravan to some iconic Colorado locations to kick off the marketing campaign as well as #RapidsJersey week. Now that the weather has changed, we took to the road again for another shoot and also to show the jerseys in a new light. Here’s a sneak peek. Be on the lookout for more visuals and as usual #Colorado4Life.