[verb el-uh-veyt; adjective el-uh-veyt]
1. to move or raise to a higher place or position; lift up.
2. to raise the spirits; put in high spirits.
3. to raise (the voice) in pitch or volume.
It's a simple word that invokes motion. It hints at a drive to reach the next level. It embodies change and signals a new era. And it felt at home in the Rocky Mountains.
Needless to say, it was an easy decision when we went to name our new original documentary series.
We started this project because we knew there were an infinite number of compelling stories to tell around this club.
Stories about players and coaches, supporters and community. Stories of the ups and downs.
Most of all, we wanted to tell stories that connect the team to the fans - the lifeblood of our club - and each episode will aim to deliver on that promise.
Luckily our award-winning video team has been granted unprecedented access and is thrilled to capture every moment as we embark on the 2018 season.
We hope you join us on this journey. #Elevate
From October 22 to January 22, there were endless offseason storylines we could’ve explored. In the end, we settled on three of the biggest. In Episode 1, get an all-access look at the birth of ‘The Rapids Way’, the hiring of head coach Anthony Hudson and a snapshot at the home life of club captain Tim Howard.
The episode begins at the conclusion of the 2017 season as the club charts a new course for the future. Anthony Hudson joins the fold as the new head coach, follow his first days with the Rapids including his introductory press conference and a meeting with C38.
Finally, we check in with club captain Tim Howard in Memphis, Tennessee as he enjoys family life away from the field.
Get an all-access look at the first weeks back in the office as the players arrive at the facilities to an upgraded locker room and workout rooms. Preseason begins with the infamous Beep Test and a trip to Casa Grande, Arizona. On a lighter note, a mic’d up Dominique Badji sheds light on the preseason grind, followed by a little post-dinner karaoke.
Back at DICK’S Sporting Goods Park we go behind closed doors with the technical staff as they prepare for the 2018 opener against the New England Revolution. We follow the team to Gillette Stadium for a field-side view of the game including rookie forward Niki Jackson’s first-ever MLS goal.
The second episode concludes in the RiNo Art District as newcomers Tommy Smith and Jack Price chat about their journey to MLS and the new-look Rapids.
Supporter-led tifos are a timeless tradition in soccer, uniting a large group of people from different backgrounds for a larger objective. Episode three opens at DICK'S Sporting Goods Park as Centennial 38 creates an Aztec inspired tifo for the 2018 Home Opener.
Take a trip to DIA with Executive Vice President and General Manager Pádraig Smith as he welcomes striker Yannick Boli to Colorado while back at DSGP, Dominique Badji’s first career hat trick ignites the first home win of 2018. Get an all-access look at the postgame speech by head coach Anthony Hudson.
Episode three concludes as C38 hits the road for their first away trip of the year. Take the 583-mile journey with C38 for an unprecedented look at supporter culture as the group travels to Children’s Mercy Park in Kansas City to root on the Rapids as they take on Western Conference rivals Sporting Kansas City.
In episode four, we get a look into the family life of Kortne Ford as he prepares a meal alongside his mother Laurie and girlfriend Kali. Listen as they tell light-hearted stories about a young Kortne, and how the Rapids community has come together to provide light in a very dark time.
The episode continues from Laurie Ford Day on April 14. Addressing the crowd at halftime, Laurie said "The Rapids keep saying your family is our family, and I am very honored to get to stand here, in person and testify because I wouldn't be here without my brothers and sisters in the Rapids community."
In episode five, viewers get an all-access look into the signings of midfielder Kellyn Acosta and forward Giles Barnes. Follow the entire process beginning with the technical staff's scouting meetings, to Barnes' meeting his new head coach Anthony Hudson, all of the way through their first 24-hours with the club including introductions to their new teammates.
Catch an off-day following Tim Howard, Kellyn Acosta, Giles Barnes and Tommy Smith as they drop in Coors Field to attend a Colorado Rockies batting practice.
Episode five concludes with two last-second wins in front of the burgundy faithful at DICK’S Sporting Goods Park.
The season finale of Elevate kicks off with the announcement of Homegrown midfielder Cole Bassett who became the youngest signing in club history. The episode transitions to a week-long road trip to the West Coast where the team grabbed a thrilling result against the LA Galaxy and showed well but dropped a first-ever meeting with LAFC. Between the games, viewers get a look at an off-day in California with Jack McBean and Sam Nicholson as they catch up over coffee in Santa Monica.
Back at DICK’S Sporting Goods Park go behind closed doors in the meeting room as coaches Chris Sharpe and Anthony Hudson review film with the players. The final stretch of the season sees a great run of form with a win in Minnesota and the episode concludes with the Fan Appreciation game that saw Cole Bassett’s first MLS goal and a late win over rival FC Dallas in front of the home fans.