Lift Up America DL

Rapids host Lift Up America

COMMERCE CITY, Colo. – For the third year in a row, the Colorado Rapids and Kroenke Sports Charities have teamed up with Tyson Foods, Lift Up America and Food Bank of the Rockies to donate 30,000 lbs of chicken to 30 non-profit organizations. Through this partnership, over 140,000 protein-heavy meals will be supplied to Denver Metro area families.

A press conference and chicken distribution will be held on Monday, September 27, at 12:30 p.m. at Dick’s Sporting Goods Park. Zubin Mehenti, from KWGN 2 will be the emcee, and Amber Callender from the Denver Mayor’s office will be in attendance. Kevin Seggelke, President and CEO of Food Bank for the Rockies will join Jaan Heinmets from Lift Up America and Jeff Plush from the Colorado Rapids at the event.

Players from the Colorado Rapids will be on hand to help unload the trucks, along with volunteers from the Food Bank of the Rockies.

Lift Up America was founded in 2004 with a mission to give back to communities across America. Their aim is to feed the nation’s hungry, provide hearing and vision screenings, as well as, prescription hearing aids and eyewear to American children in need.

Food Bank of the Rockies, a non-profit organization, distributed nearly 25 million pounds of food in 2008 through over 700 partner agencies. Those agencies administer more than 1,000 hunger-relief programs in Northern Colorado, including Metro Denver, and the entire state of Wyoming. Of the 312,000 people served annually, 45 percent are children. In its first 30 years, FBR has provided nearly 330 million pounds of food to our member agencies, which translates to more than 250 million meals for people in need. Food Bank of the Rockies’ key programs are Fighting Hunger Feeding Hope, Denver’s Table Food Rescue and FBR’s Nutrition Network. Food Bank of the Rockies is a member of Feeding America. For additional information, please visit

Lift Up America, founded in 2004, is a collaborative effort of companies including Tyson, Ty and Give the Gift of Sight (a Luxottica Group Foundation), working with professional and college sports teams and local nonprofit agencies to provide the gifts of food, sight, hearing, hope and comfort to our nation’s less fortunate.  In 2006 Lift Up America added such major corporations as Starkey Hearing Foundation, Interstate Batteries and Cinemark Theaters to implement the “Giving Hope Tour,” adding the gift of entertainment to those we serve. Lift Up America, through our sponsors, provided more than $25 million in hearing aids, helped approximately 26,000 people in need of prescription eyeglasses, delivered 10 million meals and over 40 million dollars in scholarships to the less fortunate across America.  For more information about Lift Up America, please visit

Tyson Foods, Inc. [NYSE: TSN], founded in 1935 with headquarters in Springdale, Arkansas, is the world’s largest processor and marketer of chicken, beef, and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 107,000. Team Members employed at more than 300 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it. Visit for more details

Colorado Rapids and Kroenke Sports Charities support programs and services for underserved children and families in Colorado. Since 1992, Kroenke Sports Charities has granted nearly $35 million to area non-profit organizations. In addition, the teams of KSE (Colorado Avalanche, Denver Nuggets, Colorado Mammoth and Colorado Rapids) provide education, literacy, health, recreation and fitness programs for thousands of children each year. Visit for more details.