In a momentous and exciting new stage of club history, the Colorado Rapids are aligning with UCHealth for a multi-year partnership that will see the Colorado-based health system become the Rapids’ official jersey sponsor through the 2029 Major League Soccer season. The Rapids’ jersey symbolizes the two organizations’ mutual commitment to encouraging fans, club partners and the Colorado community to join the team and commit to living their best, Colorado healthy lives.
The Rapids are committed to being the heartbeat of sport in Colorado. This announcement marks a significant day for our club, as the partnership will provide a foundation for both of our organizations to drive healthy living initiatives with our fans and our community. We look forward to having UCHealth be a part of the Rapids family for many years to come. –– Pádraig Smith, Colorado Rapids Executive VP & General Manager.
As part of the partnership, UCHealth is launching Ready. Set. CO., a new, health-focused initiative to help restore Colorado as the healthiest state in the nation.
For years, Colorado has been recognized as the home to some of the fittest, strongest and healthiest populations in the country. The past few years have taken a toll on all of us, both physically and mentally, and it’s time for Colorado to reclaim its status as the healthiest state in the nation. Ready. Set. CO. is intended to motivate, challenge and inspire all Coloradans to commit to making healthy lifestyle choices. –– Manny Rodriguez, Chief of Marketing at UCHealth
Learn more about Ready. Set. CO., the vision for the partnership, and how the Rapids and UCHealth came to this historic decision in a full Q&A with Smith and Rodriguez here.