Rapids KSE Create Own In-House Ticketing System

DENVER (KSE Official Release)– Kroenke Sports Enterprises will bring single game and event ticket sales in-house for some of its venues including downtown Denver’s Paramount Theatre and the new Dick’s Sporting Goods Park with the launch of TicketHorse in March.
The 2007 season of Colorado Rapids Major League Soccer matches including the 2007 Major League Soccer All-Star Game will be the first set of events to go on sale using the in-house system. The Rapids’ season begins April 7 at Dick’s Sporting Goods Park a stadium that holds 18000 for sporting events and up to 27000 for concerts. Concerts at Dick’s Sporting Goods Park will soon follow. Concerts taking place at the Paramount Theatre after July 1 also will be sold through the in-house system. box office operations and telephone sales (866.461.6556) will be operational March 10. Customer operated touch-screen kiosks will be located in metro Denver Dick’s Sporting Goods stores starting March 31 with additional locations to be added.

"We believe that we can save our fans money and provide the service our fans expect by operating our own ticketing system KSE executive vice president Paul Andrews said. "Providing lower service fees and increased knowledge of our venues and events is something we believe is appealing to Denver’s sports and entertainment fans."

Internet orders will be taken at and for shows at each venue as well as through The computerized ticketing system and Internet platform is powered by Dallas-based Vertical Alliance which will also handle initial call center support.

"This is an exciting time for ticket buyers in the Denver area and we’re honored to have this opportunity to help Kroenke Sports deliver a new layer of technology convenience and service to its customers said Cole Gahagan Vertical Alliance’s executive vice president of sales and marketing.

Events at Pepsi Center and CityLights Pavilion will continue to be ticketed by Ticketmaster.

KSE owns and operates the NBA Denver Nuggets NHL Colorado Avalanche NLL Colorado Mammoth and MLS Colorado Rapids as well as Pepsi Center arena the Paramount Theatre CityLights Pavilion and Dick’s Sporting Goods Park and has a partnership in the AFL Colorado Crush. Other KSE properties include the Altitude Sports & Entertainment regional sports network Altitude Authentics retail operations and The Opera Shop theatrical production company.

Established in 1999 Vertical Alliance Inc. ( is a provider of advanced ticketing patron management and digital marketing services for the college athletic professional sports and live entertainment industries. Based in Dallas the company offers its customers an integrated solution that combines ticketing customer relationship management digital marketing applications and content management services which help to promote and drive each client’s individual brand.

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