Haley Durmer

Chief Business Officer

Haley Durmer was named Chief Business Officer in June 2025.

Durmer, a proven commercial and data strategist, is responsible for overseeing all non-sporting operations of the club, including its commercial strategy and execution. She holds a deep background in ticketing strategy, fan analytics, and revenue optimization—particularly within Major League Baseball.  

Most recently, Durmer served as Senior Director of Revenue Optimization for the Seattle Mariners, where she oversaw business planning and led efforts to enhance performance across ticket sales, marketing, partnerships, AI-driven analytics, and market insights. Durmer played a prominent role in the Mariners’ successful hosting of the 2023 MLB All-Star Game, serving on the All-Star leadership committee focused on growing market awareness and activating inclusive community participation.  

Prior to her time in Seattle, Durmer served as Senior Analyst of Business Strategy with the New York Yankees, where she led initiatives across customer loyalty, marketing automation, pricing optimization, and client servicing. She also helped create Yankees U, an internal education initiative aimed at fostering professional development—highlighting her passion for empowering staff and building a culture of growth.

Durmer has been recognized as a rising leader in the industry, having been named to the Front Office Sports ‘Rising 25’ list in 2019 and honored as an Emerging Executive by Sports Business Journal in 2024.  

Originally from the East Coast, Durmer was an NCAA Division I swimmer at the University of Virginia, where she earned a degree in Marketing Management, Commerce & Leadership.