WHITESTONE, N.Y. / COMMERCE CITY, Colo. – BODYARMOR Sports Drink today announced a multi-year partnership with the Colorado Rapids, establishing the brand as the team’s “Official Sports Drink” starting this upcoming 2020 Major League Soccer season. BODYARMOR originally announced a partnership with Major League Soccer in September 2019 to become the league’s Official Sports Drink partner in the U.S. commencing in 2020.
“Given the exciting growth of Major League Soccer as a whole and seeing the impact that each team has within their community, we couldn’t be more thrilled to expand our partnership to include 19 MLS clubs,” said Kobe Bryant, NBA legend and BODYARMOR investor. “As a go-to option for those in need of hydration, we’re excited for the opportunity to provide better-for-you options to Major League Soccer’s world-class athletes both on and off the pitch.”
As part of the agreement, BODYARMOR Sports Drink will hydrate the Rapids on sidelines at matches and practices, in locker rooms and in training facilities. BODYARMOR’s logo and branding will be featured on coolers, cups, squirt bottles and towels on sidelines starting this upcoming season. BODYARMOR and the Rapids will also join forces to host local community fan events, including game day Fan Fests, and support BODYARMOR’s youth initiative, which will provide local youth programs with sideline equipment, essential hydration needs and more.
"BODYARMOR is changing the sports drink industry by providing today’s leading athletes with the hydration they need to achieve the highest levels of success," said Wayne Brant, Senior Vice President of Business Operations. “We’re delighted to not only be able to provide our players with the fuel they need to reach their best, but also support our broader community initiatives through this partnership.”
BODYARMOR believes in the future of MLS and is committed to joining us in our ongoing efforts to elevate soccer’s popularity to even higher levels in North America. BodyArmor’s rise and momentum mirrors that of MLS, and we are excited to kick off the partnership at the Leagues Cup final and look forward to working with them for many years to come.”
In addition to the multi-year deal with the Rapids, BODYARMOR has also announced partnerships today with 18 additional MLS teams across the country. BODYARMOR was initially announced as “Official Sports Drink” of Major League Soccer in September 2019. It was the largest multi-year partnership in BODYARMOR history.
BODYARMOR’s partnerships with the Rapids and Major League Soccer comes at a pivotal time for the brand, as BODYARMOR’s growth continues to accelerate and challenge the market leaders. Now the #2 sports drink sold in convenience stores nationwide, BODYARMOR has incredible momentum at retail nationwide and just recently eclipsed $700 million in sales in 2019.
