Rapids and Dick’s Sporting Goods Host Holiday Event for Needy Kids (New Photos Added!)

DENVER (Tuesday December 12 2006) – The Colorado Rapids continued their annual tradition of making it a happy holiday season for needy kids as the club today joined up with Dick’s Sporting Goods to sponsor 20 underserved children from the Youth Mentoring Collaborative in the Denver area with a shopping spree at the Dick’s Flatiron Crossing location.

Each child was brought to the Dick’s Sporting Goods site by their mentor and was escorted by Rapids coaches players and cheerleaders who helped them pick out their items of choice.

"Being involved in the communities in which we do business and especially with the kids in those communities is a fundamental part of who we are as a company. Through our partnership with the Rapids we are proud to once again host this great community event said Jeffrey R. Hennion Senior Vice President and Chief Marketing Officer of Dick’s Sporting Goods.

The relationship between the Rapids and Dick’s Sporting Goods which began with the naming rights of Dick’s Sporting Goods Park in November of this year continues to develop as they join forces in community events such as this one.

"We are very happy to have the opportunity to take our relationship with Dick’s Sporting Goods to another level as we join forces in helping our community said Colorado Rapids Managing Director Jeff Plush. "This event is just the beginning of a joint philanthropic effort as we continue with the long-standing Kroenke Sports Enterprises commitment to help those around us."

Located in Commerce City Colorado Dick’s Sporting Goods Park is considered the largest and most state-of-the-art professional soccer complex in the world with 24 fields surrounding the 18000 seat stadium that is the home of the Colorado Rapids.

About Dick's Sporting Goods Inc.:

Pittsburgh-based Dick's Sporting Goods Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment apparel and footwear in a specialty store environment. As of January 29 2005 the Company operated 234 stores in 33 states primarily throughout the Eastern half of the U.S. under the Dick's Sporting Goods and Galyan's names.