2017.05.23 Desksite

Colorado Rapids launch new video app with DeskSite

New HD “Big Screen” video platform delivers exclusive Rapids content on-demand to desktops, laptops, and tablets.

The Colorado Rapids Soccer Club is the most recent MLS team to launch DeskSite, a new, interactive video app that proactively delivers premium, high-definition video content on-demand to fans – for free. 

Fans can download the Rapids DeskSite at www.ColoradoRapids.com/DeskSite

The Rapids DeskSite is a personalized HD video content library constructed to support fans’ growing consumption of online video. Exclusively modeled for the “Big Screen” and essentially a DVR for the Internet, the DeskSite serves as a digital fan hub for HD video, web content, and social conversation around the Rapids. 

“We are excited to align ourselves with DeskSite in order to provide our fans with enhanced on-demand Rapids video coverage through the personalized DeskSite application,” said KSE Senior Vice President of Partnership Marketing Ryan Brach. “DeskSite has demonstrated it is on the cutting edge of the sports media frontier and we’re thrilled to welcome them to the Colorado Rapids family.”

DeskSite enables instantaneous video playback, freeing fans from the buffering, freezing and dropping associated with streaming video on a website. Videos are automatically downloaded and stored directly to users’ devices, allowing fans the ability to view content offline, without an Internet connection. The platform also includes audiovisual alerts, reducing the delay between a video’s initial release and fan access. Video programming consists of interviews with players and coaches, postgame recaps, breaking news, and more. 

“The Rapids DeskSite offers fans everything they want, and equally important, nothing they don’t,” said Richard Gillam, CEO of DeskSite. “With this new platform, we’ve made some exciting leaps forward in the evolution of digital media, most notably in the twin pillars of content curation and content access. If you’re a serious Rapids fan, this is a ‘must have’ experience.”

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